Creating and Growing Your Personal, Professional, and Organizational Brand on Social Media

Saturday, November 14, 2026

12:45 PM - 1:30 PM ET

Hands-On Director(s)

Stacey Isidro, MD

Co-CEO and Co-Founder
Premier Med Plus
Houston, Texas

Disclosure(s): No financial relationships to disclose

Hands-On Faculty(s)

Tracey Isidro, MD

Co-CEO and Co-Founder
Premier Med Plus
Houston, Texas

Disclosure(s): No financial relationships to disclose
Hye-Jin Yun Clark, MD

Interventional Pain Fellow
Stanford University PM&R Program
Mountain View, California

Disclosure(s): No financial relationships to disclose
Monica Verduzco-Gutierrez, MD

Professor and Distinguished Chair
UT Health San Antonio Long School of Medicine
San Antonio, Texas

Disclosure(s): AbbVie: Advisory / Consulting / Other Remuneration (Ongoing), Speakers' Bureau (Ongoing); Ipsen: Advisory / Consulting / Other Remuneration (Ongoing), Research Grants (paid to self, institution or practice) (Ongoing), Speakers' Bureau (Ongoing); Merz: Advisory / Consulting / Other Remuneration (Ongoing); Revance: Advisory / Consulting / Other Remuneration (Ongoing)
AC

Alyssa Cole Mixon, DO

Assistant Professor, Associate Program Director
University of Virginia
Charlottesville, Virginia

Disclosure(s): Meta: Content creator (Ongoing); Sage Initiatives, LLC: Ownership or Partnership (Ongoing), Receipt of Royalties (Ongoing)

Disclosure(s):

Stacey Isidro, MD: No financial relationships to disclose

Tracey Isidro, MD: No financial relationships to disclose

Hye-Jin Yun Clark, MD: No financial relationships to disclose

Monica Verduzco-Gutierrez, MD: AbbVie: Advisory / Consulting / Other Remuneration (Ongoing), Speakers' Bureau (Ongoing); Ipsen: Advisory / Consulting / Other Remuneration (Ongoing), Research Grants (paid to self, institution or practice) (Ongoing), Speakers' Bureau (Ongoing); Merz: Advisory / Consulting / Other Remuneration (Ongoing); Revance: Advisory / Consulting / Other Remuneration (Ongoing)

Alyssa Cole Mixon, DO: Meta: Content creator (Ongoing); Sage Initiatives, LLC: Ownership or Partnership (Ongoing), Receipt of Royalties (Ongoing)

How can you utilize social media to network and grow your career or organization? How do you create a professional online brand? How can you incorporate social media into your practice?

In this fun interactive session, PM&R social media influencers will share their journey and advice to optimize social media in building a personal, professional, and organizational brand. We will discuss the basics of relevant social media platforms and have the audience participate in real-time educational live demonstrations in multiple stations. Whether you are a trainee, attending, or residency/fellowship program who is interested in starting social media or already using it, we hope you can join us to create and grow a successful online presence.

Learning Objectives:

Define the characteristics of different social media platforms available to use
Identify the effects of social media on networking and promoting a personal, professional, and organizational brand
Create a personalized framework to build a successful brand with social media
Participate in real-time live demonstrations like posting a story and reel for social media platforms